The Real Pepsi Challenge:
The Inspirational Story of Breaking the Color Barrier in American Business
by Race in the Workplace special correspondent Adina Ba

The following review comes at a timely manner to celebrate the life of an African-American marketing legend, Edward F. Boyd, who died last week at the age of 92. Boyd is most known for his innovation and leadership in establishing niche marketing through his work at Pepsi. Boyd respected the African-American market as a u